Pilipinas Ngayon Na Marketing Srategy

PILIPINAS NGAYON NA BUSINESS & LIFESTYLE MAGAZINE

Los Angeles, San Diego, Las Vegas since 2005

Magazine Profile, Marketing and Distribution Strategy

HISTORY

Pilipinas Ngayon Na! Business and Lifestyle Magazine was first published as a quarterly national tabloid newspaper in October 2005.  It was in the said publication that the column of then Press Secretary Ignacio R. Bunye "View from the Palace", first appeared. Now Senator "Manny Pacquiao", who has just then won a rematch with Eric Morales and Precious Lara Quigaman (now, Alcaraz) crowned as Miss International beauty of 2005, were among its first feature cover story. Manny Pacquio, later on, became a Congressman and a Senator. In its September 2005 issue, former President Fidel V. Ramos with Senator Franklin Drillon was its featured cover story. A lifestyle section was added featuring local artists and stories on beauty and wellness. 

Subsequently, from a tabloid newspaper Pilipinas Ngayon Na! evolved into a magazine format distributed internationally. Former President and now Congresswoman Gloria Macapagal Arroyo was its feature cover story in 2006 during her State of the Nation Address. Among those who were featured in its succeeding publication were then Mayor Feliciano “Sonny” R. Belmonte, Jr., of Quezon City, on its October 2006 issue. Belmonte later on became a Congressman and speaker of the House of Representatives. On its July 2007 issue, the magazine featured Hermogenes Edjer “Jun” Ebdane, Jr., then Secretary of the Department of Public Works and Highways (DPWH), who later became the Governor of Zambales. 

THE MAGAZINE TODAY:  (Double click here . . . )

Today, after more than a decade, Pilipinas Ngayon Na! has developed into a business and lifestyle magazine in glossy paper (11 x 8.5 Full Color) distributed in Los Angeles, San Diego and Las Vegas, United States of America. It is being redistributed digitally in the internet media after each and every publication and in the social media sites of Robert T. Rivera, which has been in existence since 2005. It is also being complemented by livestream broadcast at Pilipinas Ngayon Na! Tele Radyo Program 882 Khz, DWIZ of Aliw Broadcasting Corporation and RPN 9, every Mondays and Wednesdays from 12:30 to 1:30 in the afternoon, Philippine time.

The magazine is divided into three main segments:

1. Front Cover -

The cover story deals  with social, political, or economic issue of national and international interest affecting the "Filipino" people whether they reside in the Philippines or abroad, including Filipinos who migrated to other countries.

1.a  Speaking Out -  The column of Secretary Ignacio R. Bunye, former Press Secretary and Presidential Spokesperson ;

1.b Notes from the Publisher  - The column of Usec. Robert Torres Rivera, which deals with the opinion of the publisher concerning an issue of national and international significance related to the cover story.

2.b The Cover Story -  A column of a national leader/expert opinion or reaction in regard to the issue raised by the publisher.

2.c Federalism 101: Deals with the issues and concerns on federalism whether in support or against it.

2. Centerfold Feature Story – Deals with a person, his extra ordinary accomplishments or advocacy that makes a difference in the lives of many.

3. Flipside Feature Story – Deals with local issues and concern or a person with extra ordinary contribution in his/her community.

LIFESTYLE SECTION

3.a Beauty and Fashion - About Beauty and Fashion
3.b People and Places - Honoring great men, woman, family and people from a certain place.
3.c Local Travel - Local travel experience.
3.d Foreign Travel - Foreign travel experience
3.e Entertainment - Entertainment and amusements;
3.f Events - Events, festival and celebrations.

MARKETING AND DISTRIBUTION STRATEGY :

Content based marketing approach is being adopted by Pilipinas Ngayon Na Production in the distribution of information contained in its publication. It is being distributed to its target audience, i.e., decision makers, government officials, company executives, businessmen and followers of those featured in the magazine and that of the advertisers.  The magazine which contains information about the subscribers/advertiser's company are being distributed to the company itself or to a community, which is the target market of the story.

At its flipside section it is the lighter side consumer product driven stories: beauty and fashion, people and places, local and foreign travel, entertainment and events.

OTHER DISTRIBUTION CHANNELS: 

The magazine is being complemented by the following mass media flatform/channels:

1. Pilipinas Ngayon Na TeleRadyo Program @ DWIZ

Aired via livestream at DWIZ 882 kHz, every Mondays Fridays from 12:30 to 1:30 in the afternoon;

2. Social media pages and blogsites:

a. DWIZ @ facebook;
b. roberttrivera.blogspot.com
c. Visuals, thru Ads Spaces for Billboards;
d. Press releases and television coverage through its media partners;
e. Other social media channels.

3. Events and person to person engagement.